Showing posts with label psychology of color. Show all posts
Showing posts with label psychology of color. Show all posts

Wednesday, June 14, 2017

Why Not Orange?

In the past few days I have been adding some photos to my decorating ideas folders. I noticed in the hundreds of photos that there was an absence of orange. I was not surprised; I dislike the color orange.

I don't look good wearing the color orange. (In fact, I try to avoid orangish-red and stick with bluish-red). However, I also don't look good in yellow, but my decorating folders have scads of photos with yellow. My flattering fashion palette doesn't include peach or coral, but I like those colors better than orange. I wear a lot of purple, but not many of the interior decorating schemes had purple. So part of my aversion to orange might be a lack of exposure, but that can't be all of it.

At the mall on Sunday, a lady rounded the corner wearing a bright orange top. I mentally recoiled; it was almost visceral. She looked fine in the orange so why this reaction?
I guess there is a science or psychology of color preferences. Supposedly 35% of Americans like blue best. I fall into that group.
Some of the preferences are culturally based. Some of the preferences might be because of individual associative memories. 

Orange is such an attention-grabbing color that it isn't used much in home decorating except as small accents. I associate orange with traffic cones, pumpkins, the sun, autumn leaves. Except for the traffic cones, I have mostly positive associations with orange. However, when I think of orange I tend to think most of food: the fruit, winter squash, yams, peaches.

Do you know somebody whose favorite color is orange? Why do you think that is the case?